Welcome to Live54+, Africa's creative economy ecosystem.
From music and media to unforgettable experiences and cultural innovation — we exist to amplify talent, tell African stories, and build the most dynamic and creator-powered creative economy on the continent.
Entertain. Experience. Engage.
Six interconnected divisions powering Africa's creative economy.
At the heart of African sound and performance is Swangz Avenue, our award-winning music powerhouse. We discover, nurture, and elevate artists with global ambition, offering full-scale support across A&R, performance management, creative content, and brand collaborations. Our roster defines the new wave of African music and culture.
Visit Swangz Avenue
We bring brands and audiences together through unforgettable real-world moments. Buzz Group Africa delivers BTL marketing, festivals, and large-scale activations across East and West Africa — merging creativity, culture, and strategy to connect brands with people in meaningful ways.
Visit Buzz Group AfricaOur youth-driven broadcast network — Play Media and the NRG Radio Network — produces audio-visual experiences that shape Africa's pop culture. From on-air radio to viral digital content, we power the platforms that define what's trending across the continent.
Visit NRG Radio
A digital streaming platform that delivers on-demand movies, shows, and exclusive content anytime, anywhere. Designed for seamless performance, it offers personalized recommendations, multi-device support, and a smooth viewing experience for all audiences.
Visit Play It LoudWith Kelele, we empower creators to own their work and monetize it globally. We provide distribution, rights management, and analytics tools for artists, filmmakers, and content producers — helping African creativity thrive on every digital platform.
Visit Kelele
The Quollective is our innovation lab — where ideas meet impact. We partner with brands to solve complex challenges through creativity, design thinking, and culturally grounded storytelling.
Visit The QuollectiveOur heartbeat is felt on every stage.
From Kampala to Nairobi to Accra, our festivals, concerts, and cultural gatherings showcase the spirit of African celebration. Browse upcoming events, relive past experiences through galleries, and book your next unforgettable moment.
A youth culture movement combining hip-hop, EDM, and streetwear with integrated brand showcases and limited drops.
Kampala's premium picnic festival blending live acts, food culture, and lifestyle brands. Seasonal editions across the region.
Stay plugged into everything happening inside the Live54+ universe.
Here you'll find CEO letters, performance reports, major wins, partnership announcements, and behind-the-scenes stories from across our ecosystem.
Ready to build Africa's creative future?
Explore open roles, pitch your ideas, or submit your media work for collaboration opportunities. Live54+ is always looking for talent, ideas, and passion.